Expanding the Branding
The accompanying comic gives a better glimpse into Arlo’s personality. Where he bravely explores a powered down space station, before being ambushed by para.sitic robots. While brave, he’s a little goofy, and he wastes no time running for his life whilst setting the space station to self destruct. Arlo’s design deviates from his design on the front of the packaging. The comic format gives room for a more elaborate character design. Both are largely the same, but with the information dense packaging a simpler space suit comunicates the character well without cluttering
the already busy label with unnecessary details. The poster was riso printed and uses a zine fold + cut to achieve a one page comic layout