Designing for a More Affordable Niche
While generic products are often chosen for their affordability, branding them thoughtfully adds value and trust, setting them apart from other low-cost options. Effective branding can communicate reliability, quality, and even specific benefits that resonate with consumers. By creating a memorable visual identity and messaging, generic brands can foster customer loyalty, enhance perceived value, and compete more effectively with established names, all while maintaining a price advantage. This approach transforms “generic” from a bland alternative into a trusted, recognizable choice.
Creating a flexible design system that could adapt seamlessly to the diverse needs of each flavor was by far the greatest challenge. Every flavor comes with its own particular graphic elements, which made it difficult to establish consistency without compromising individuality. For example, it was simple to apply the signature chocolate bar pattern across the top of the chocolate-flavored packaging, but that design didn’t translate quite as effectively to the vanilla flavor, where a lighter, more delicate look was needed. Ultimately, establishing a strong and cohesive typographic identity across the line provided the unifying thread that tied each pudding flavor together. This way, even though no two flavors shared an identical color scheme, the typography maintained a sense of brand cohesion that allowed each product to stand on its own while still feeling like part of a larger family.