A strong vertical presence is reinforced by interplay of the in the design language of the bottle. Design elements such as the slim rising triangle emphasize the height of the bottle, complimented by vertical text and linear elements that flow up the back of the bottle.
Like the boosters of a rocket falling away, the box opens to present the bottle in its entirety. The raised bottom of the box holds the bottle secure by its punt, giving the impression that it’s floating. The two halves open to a winglike position further reinforcing the sense of flight.