PROJECT BRIEF
& SUMMARY
CLASS SPONSORED PROJECT
In collaboration with packaging agency Stranger & Stranger, the brief was to implement the agency’s narrative focused strategy by creating a comprehensive background to define the branding for a luxury alcohol brand. including naming, label, box, and bespoke bottle design.
Blazhko Vodka is a celebration of both the rich heritage and the forward-thinking possibilities of vodka. Inspired by the precision of scientific refinement, I sought to reinvent how this ubiquitous spirit could be approached. While many vodka brands focus on distillation quality, I noticed an untapped potential in exploring a scientific approach.
This led me to Sergey Blazhko, a Russian astronomer who studied the movement of stars. This connected seamlessly with the Russian space program and the meticulous science behind vodka. From there, I drew a conceptual thread to nuclear fusion—the process that powers stars and creates the elements that are the building blocks of our universe, complimenting vodka’s foundational role in countless cocktails.
This narrative became the foundation for my bottle design, emphasizing both science and artistry. The design itself uses precise, deliberate lines, symbolizing wavelengths and celestial orbits. To create contrast, I used these lines to create small, ornate illustrations that juxtapose the restrained and minimalist label. For both the bottle and the box, my focus was on crafting a striking silhouette that speaks for itself, while maintaining a strong emphasis on typographic clarity to enhance its bold, yet sophisticated aesthetic.