Results
To gather user research a short, anonymous survey was conducted to help understand driving habits, technology and social media usage, and user pain points.
Key Goals
Understand how much time people spend in their cars and what activities they typically engage in while driving
Understand how people interact with social media and technology to create a seamless digital experience across devices
Understand positive and negative aspects of current car infotainment systems to identify areas for improvement and prioritize features that are important to passengers