MID-TIER BOTTLES When developing the high tier bottle design, a lot of emphasis was placed on the physical bottle itself, that presented a challenge when translating that same essence to a more traditional bottle for the mid tier design.
APPROACHING LABEL DESIGN
Repeating design elements across both bottles was crucial for developing a design system that feels cohesive and unified. As a result, both bottles prominently feature round seals, repeated linear elements, and silver foil.
Distinguishing the bottles as seperate price points was also consideration in the development of the labels. The focal point of the high tier bottle is the shape of the glass, so the label is intentional scaled back in complexity whan compared to the mid tier. Early sketches for the mid tier are centered on how to push a more dynamic composition relative to the high tier bottle.